



Mel Snyder
Healthcare marketing/ communications pro
>20 years developing strategy and comms that help innovators successfully bring companies, molecules, devices & medical services to market
Mel's strategic counseling experience includes
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Defining disease/patient characteristics, competitive diagnostics & therapeutics as perceived by key decision-makers: KOLs, clinical practitioners, regulators, payers
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Assessing decision-maker opinions of client technology, product concepts, proposed clinical trial design
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Evaluating positioning of competitors to regulators, payers, HTA panels, patient advocate groups, institutional investors - to assess market opportunity, potential unique positioning likely to achieve client objectives
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Exploration of potential commercialization opportunities, obstacles, partnership possibilities
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Definition of clinician archetypes and prospective messaging platforms
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Development of positioning, marketing & sales plans, forecasts, implementation budgets
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Strategic response to competitive regulatory & payer challenges
Mel's comms experience includes
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Web copy, sales training, professional education
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Video scripts, blogs, social media posts, YouTube videos
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White papers, scientific posters, journal ads
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Press releases [print & video], media background kits
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Patient/hospital/clinic case histories [video & print]
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Convention exhibits, product/technology brochures
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Rep presentations for Zoom, business development, investor meetings, payer and regulatory-panel presentations
And Mel delivers – on target, on time, on budget.