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Mel Snyder

Healthcare marketing/ communications pro

>20 years developing strategy and comms that help innovators successfully bring companies, molecules, devices & medical services to market 

Mel's strategic counseling experience includes​

  • Defining disease/patient characteristics, competitive diagnostics & therapeutics as perceived by key decision-makers: KOLs, clinical practitioners, regulators, payers

  • Assessing decision-maker opinions of client technology, product concepts, proposed clinical trial design

  • Evaluating positioning of competitors to regulators, payers, HTA panels, patient advocate groups, institutional investors - to assess market opportunity, potential unique positioning likely to achieve client objectives

  • Exploration of potential commercialization opportunities, obstacles, partnership possibilities

  • Definition of clinician archetypes and prospective messaging platforms

  • Development of positioning, marketing & sales plans, forecasts, implementation budgets

  • Strategic response to competitive regulatory & payer challenges

Mel's comms experience includes​

  • Web copy, sales training, professional education

  • Video scripts, blogs, social media posts, YouTube videos

  • White papers, scientific posters, journal ads

  • Press releases [print & video], media background kits

  • Patient/hospital/clinic case histories [video & print]

  • Convention exhibits, product/technology brochures

  • Rep presentations for Zoom, business development, investor meetings, payer and regulatory-panel presentations


And Mel delivers – on target, on time, on budget. 

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