Mel's strategic counseling experience includes​

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• Defining disease/patient characteristics, competitive diagnostics & therapeutics as perceived by key decision-makers: KOLs, clinical practitioners, regulators, payers

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• Assessing decision-maker opinions of client technology, product concepts, proposed clinical trial design

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• Evaluating positioning of competitors to regulators, payers, HTA panels, patient advocate groups, institutional investors - to assess market opportunity, potential unique positioning likely to achieve client objectives

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• Exploration of potential commercialization opportunities, obstacles, partnership possibilities​​

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• Definition of clinician archetypes and prospective messaging platforms

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• Development of positioning, marketing & sales plans, forecasts, implementation budgets

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• Strategic response to competitive regulatory & payer challenges

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Mel's comms experience includes​

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• Web copy, sales training, professional education

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• Video scripts, blogs, social media posts, YouTube videos

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• White papers, scientific posters, journal ads

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• Press releases [print & video], media background kits

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• Patient/hospital/clinic case histories [video & print]

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• Convention exhibits, product/technology brochures

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• Rep presentations for Zoom, business development, investor meetings, payer and regulatory-panel presentations

 

And Mel delivers – on target, on time, on budget. 

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